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Outgrowing the office – it’s a nice problem to have.

CISCO BLOG

The What and When of IoT Adoption

One country’s regulator shakes its crystal ball…

Take-away: The IoT market structure in a 2017 UK Ofcom report provides a framework that spans segmentation by business (B2B) and consumer (B2C), public and private sector.

IoT: what and when?

Do you know which market sectors will adopt the Internet-of-Things (IoT) most rapidly? Industry authors have asked this question in the context of business (B2B) and consumer (B2C) markets. [1] It will also be one of the topics of debate as Cisco brings together industry experts at the IoT World Forum (22-24 May, 2017).

Although policy makers and regulators have published reports on the importance of IoT within their jurisdictions, [2] there has been a reluctance by this type of organisation to commit to forecasts. As recently as January 2017, the U.S. Department of Commerce could justify a wait-and-see approach, by referring to “premature [IoT] quantification and metrics”.

The commissioning of a report by UK telecommunications regulator Ofcom indicates a pioneering willingness by a national regulator to forecast the scale of the Internet of Things (IoT).

Read the full article online

Source - Forbes

What Is The Internet Of Things - A Complete Beginner’s Guide In 2017

Amazon Echo. FitBit. Even your coffee pot.

While you might be thinking “one of these things is not like the other,” they are all examples of the Internet of Things (IoT).

They are all everyday objects that can be connected to the internet and be recognized by other devices and contribute info to a database. The Internet of Things describes Internet V.2, where data is created by things.

Kevin Ashton, digital innovation expert who is credited with coining the term, defines the Internet of Things in this quote:

“If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.”

Now that the Internet of Things has made the physical world one enormous information system, how will the Internet of Things impact business in 2017?

Read the full article on the Forbes website.

Euro 2016 is in full swing, and Europe is absorbed in football fever once again.

And as is often the case with the world’s best-loved sport, there’s rarely any part of the globe that isn’t tuned in – and right now it’s the same in North America, with the Copa America Centenario having just blown the whistle on an exciting final.

But it’s not just the beautiful game that has fans excited. Many are also enjoying a connected stadium experience for the first time, making live matches more engaging, connected and digitally immersive than ever before.

Cisco has deployed this technology in more than 350 stadiums in 40 countries around the world. We see first-hand the biggest demand from fans globally is the ability to have more reliable mobile connectivity to share their passion for the game, check player and match statistics, and experience a match like never before.

Bringing together communication, entertainment, and operations all onto one single connected stadium platform can add huge benefits to the live fan experience while creating new efficiencies and commercial opportunities for businesses.

The modern, increasingly digital sports fan craves convenience – parking that is easy to find, accessible local and stadium amenities, and the ability to find their friends in huge crowds.

Fans also want a more immersive live sports experience – with access to the right content, in the right context, and augmented within the event itself.

A connected stadium also looks at how to convert massive volumes of digital interactions into deeper fan and operational insights that fuel new business opportunities, while also having a contextually aware conversation with fans.

For us at Cisco, we invest a lot of time, energy and R&D into developing the right digital solutions that create ‘value-add’ for supporters, sports clubs, and sponsors.

Let me bring this to life with some of the great work we’ve done so far across Europe…

In Turkey, Beşiktaş JK and Vodafone partnered with Cisco to build the first smart and connected stadium in the country, the 42,000-seat Vodafone Arena. Fans attending are able to enjoy high-speed Wi-Fi and rich digital content on HD screens all around the facility.

In Wales, Principality Stadium offers a unique fan experience when over 70,000 sports fans descend on the Cardiff city centre ground for a major event.

The connected stadium has been able to encourage match-goers to arrive earlier and hang around later once a match has finished. Cisco StadiumVision delivers unique content to HD displays for die-hard supporters in fan zones to extend their experience (where they can also buy a drink), resulting in overall dwell time increasing by 90 minutes.

This has big pluses for the commercial model of sport, while giving the connected fan what they want. It creates new revenue streams for sports clubs, as well as also new advertising categories for sponsors – helping brands reach larger audiences in more engaging ways.

In Sweden and Norway, where the football leagues are looking to increase overall attendance, connected stadium strategies are focused on motivating younger generations to get back into football grounds.

So to entice digital natives in, the solution offers up unique digital content, services and experiences only available at the match, which helps to drive and encourage ticket sales.

Whether it’s in Cardiff, Wales, Stavanger, Norway or Denver, Colorado, forward-thinking sports and entertainment customers are digitally transforming their businesses and providing new levels of fan experiences today. Learn more here.

What’s driving this change in sport, similar to any other consumer-focused sector, are lifestyle trends where people desire to be more connected than ever before.

Truly, there’s never been a better time to be a connected sports fan.

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